There are occasions when you’ll want to make an excellent case on your music.
Whether or not you wish to ebook higher gigs, safe a playlist placement, get an album evaluate, or discover sync licensing alternatives, it is best to:
- Seize the eye of trade gatekeepers
- Make them curious sufficient to pay attention
- Show you’re a superb match for THEIR wants
Right here’s find out how to pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes an excellent pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments it’s possible you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on a variety of hats as impartial musicians. We’re typically the creator, the marketer, and the first power behind our personal profession development.
In terms of pitching your music to trade gatekeepers — folks like music supervisors for TV and movie, playlist curators, document labels, music journalists and bloggers, managers, and extra — how do you stand out from the 1000’s of different artists vying for a similar consideration?
The video above goes into a variety of element in regards to the pitching course of, all of the property and instruments it’s possible you’ll wants, find out how to craft an efficient pitch, and extra.
However for a fast overview, listed here are among the primary issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how essential it’s to know your viewers—not simply your followers however the trade professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured not too long ago? What are their ongoing initiatives? Tailor your pitch to indicate that you simply’re a superb match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have limitless time to sift by prolonged bios or hearken to hours of music. You have to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s probably the most attention-grabbing side of your story? Sum it up in a single or two sentences!
3. Make your music simple to entry
When you’ve obtained their consideration, ensure that your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Maintain it easy. YouTube is fairly common. When you’ve got a smartlink or web site touchdown web page with embeds and hyperlinks to the preferred streaming companies, nice!
If you happen to’re pitching to music supervisors, have a web page in your web site with downloadable hi-res recordsdata, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to test again in. Simply don’t get annoying or pushy. Gatekeepers discuss to 1 one other and a nasty repute can unfold quick.
Be persistent however well mannered. Ship a brief follow-up electronic mail 1-3 weeks after your preliminary pitch.
5. Count on rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In reality, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes tons of and even 1000’s of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the improper timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be prepared to listen to the suggestions and think about what you are able to do completely different in future pitches or productions.
6. Community!
Assembly folks. It’s essential. IRL and on-line. Get entangled in trade conversations, attend conferences, and actively construct relationships with the varieties of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and follow. So watch the total video above, put together as greatest you may, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t surrender within the face of rejection. As a result of it may be the NEXT pitch that opens doorways on your music.
