Los Angeles —There’s a {photograph} of Nicole Sprint Jones in a jeweled tiara, wiping black tears off her cheek with a crumpled tissue, and it tells you every thing about “LOSER” earlier than a single observe performs. Out Thursday, August 20, 2026, it’s the headline single from her forthcoming album LOSER, due December 2026 — and it takes the grief of outgrowing the particular person you was once and shines it till it appears to be like like one thing value wanting.
The British artist, now dwelling in Los Angeles, shouldn’t be asking for sympathy. “LOSER” is a breakup track with the self — the sort you sing if you look within the mirror and realise the particular person staring again is not the one you promised to turn into. She calls herself the loser after which delivers the road with good hair and a guitar loud sufficient to drown out the outdated voice in her head. The contradiction is the purpose. She is the one who misplaced herself, and she or he can also be the one holding the digicam, selecting the lighting, writing the ending.
What makes it land is how little she flinches. The track strikes via the particular indignities of turning into a stranger to your self — the self-destruction, the isolation, altering your look to turn into someone else, saying issues you don’t imply, questioning whether or not any of it will get higher — and refuses to sand any of it down. It’s humorous in the way in which that being at your worst is humorous six months later. Additionally it is, quietly, devastating.
“LOSER” opens on somebody who “was once a god” — the one that commanded a room, knew precisely who they had been, appeared destined for one thing larger. What follows is the unravelling, instructed and not using a filter and with out the tidy redemption arc. On the centre of the document is the sensation of watching somebody lose the model of themselves that everybody else as soon as believed in, together with your self.
Importantly, “LOSER” additionally opens the door to a wider artistic circle round Jones. The observe encompasses a collaboration between Jones and rising artist and producer VINCENT.WTF, bringing one other left-of-center voice into her more and more genre-blurring world. Their collaboration provides to the sense that Jones isn’t constructing this album in isolation — she’s constructing a artistic ecosystem round it, pulling in artists and producers who share her urge for food for experimentation, angle and emotional honesty.
“‘LOSER’ is about watching somebody turn into a stranger to themselves — and nonetheless selecting to be on their aspect.”
— Nicole Sprint Jones
The title turns into nearly an accusation — “you’re nothing however a loser now” — however the track in the end refuses to depart its protagonist there. In its ultimate moments, Nicole repeats “I’m in your aspect,” remodeling the observe from a narrative about failure into one thing much more weak: an act of loyalty towards somebody who has misplaced their manner.
The sound
Pop-rock with the paint nonetheless moist. “LOSER” was produced with Los Angeles–based mostly multi-platinum producer Mher Filian (Demi Lovato, Selena Gomez, LP), who recorded the observe to tape and let the heat, the imperfections and the bodily texture of analog keep precisely the place they landed. Guitars up entrance, vocals shut sufficient to be uncomfortable, nothing scrubbed clear.
The choice to document to tape turned a part of the emotional language. Reasonably than smoothing away each imperfection, Nicole and Filian embraced the bodily character of the method — a refined manufacturing sensibility utilized, intentionally, to a multitude.
“We recorded it to tape as a result of I needed the imperfections. If it sounded too good, it wouldn’t really feel like me.”
— Nicole Sprint Jones
Sonically she lives between pop-rock, different and grunge, with echoes of the confessional depth of LP, Wolf Alice, Gap, Alanis Morissette and Rubbish. However LOSER is much less fascinated with recreating an period than in capturing the emotional messiness of rising up, altering, and realising that the particular person you thought you’ll turn into will not be the particular person you might be.
The album
“LOSER” is the headline single from LOSER, Nicole Sprint Jones’ forthcoming album, due December 2026 — the primary correct door into the world of the document.
That artistic relationship continues past the album. Jones can also be set to collaborate additional with longtime producer Mher Filian on his forthcoming music, with their subsequent chapter deliberate round his personal 2027 launch. Filian has already performed a key function in shaping Jones’ sound, together with her current work, and their continued collaboration factors to a relationship that extends past a single document or album cycle.
The album arrives throughout a serious interval of U.S. growth for Nicole. Following the discharge of LOSER in December 2026 — together with the August launch of the album’s main single “LOSER,” the September launch of “ALIEN,” and a number of other different collaborations all through the marketing campaign with rising artist VINCENT.WTF, Supwel, and CHROMEBODIES, the brand new mission from Lodge Garuda — Nicole will take the mission on the street starting in April 2027.
The collaborations additional broaden the sonic world of LOSER, bringing Nicole into dialog with artists and producers throughout different, digital, and rising music scenes whereas sustaining the emotional and experimental thread operating via the album.
The U.S. tour will launch in Los Angeles with 15 reveals, together with performances at venues resembling The Troubadour, Lodge Café, and The Wiltern, earlier than persevering with via Las Vegas, New York, and school cities throughout the U.S.
For Bloom Music, Nicole’s label, the main target is on introducing her to new audiences throughout America and constructing a long-lasting relationship between the artist and her U.S. fanbase. The 2027 tour will lengthen the LOSER marketing campaign past the document itself, bringing Nicole’s music and wider artistic world on to audiences throughout the nation.
That world doesn’t cease with the music.
Nicole’s artist merchandise, DASH Los Angeles, has grown into an extension of the visible id and artistic universe surrounding her as an artist. What started as merchandise for Nicole’s followers has developed right into a beauty-focused platform that enables her to attach with listeners another way, bringing collectively music, self-expression, imagery, and direct-to-fan tradition.
With help from Bloom Music founder + A&R Tim Jeanneret, Nicole has expanded the idea into an e-commerce presence whereas additionally making DASH out there on to followers via Spotify. The result’s an artist ecosystem through which the music stays on the middle, whereas the issues Nicole creates round it give followers further methods to enter her world.
The method follows a path more and more seen amongst artists resembling Rihanna and Selena Gomez, who’ve demonstrated how an artist’s artistic id can lengthen naturally into magnificence and turn into one other type of reference to an viewers.
For Nicole, the worlds aren’t separate.
They’re all a part of the identical dialog about id, self-expression, and turning into somebody individuals wish to comply with.
And LOSER is the place that dialog will get brutally trustworthy.
NEXT UP: “RAIN”
With “RAIN,” Nicole Sprint Jones turns towards a aspect of her artistry that’s already seen within the options and collaborations that orbit her solo work — from M’Black and Heartbreak & Crush to KC Lights’ “Change the World.” The upcoming observe, a collaboration with rising artist and rapper VINCENT.WTF, shouldn’t be a departure a lot as the following chapter of an artist who has been stretching between pop-rock confession and digital pulse all alongside.
Digital textures, trap-inflected manufacturing and a extra nocturnal, immersive ambiance give “RAIN” its personal climate system. It’s modern sufficient for the membership, emotionally stressed beneath, and unmistakably a part of the identical world — simply considered from a special angle.
Created alongside VINCENT.WTF, the mission explores the house between digital pop, experimental R&B and lure, with shimmering manufacturing and a intentionally easy high quality. Suppose the atmospheric futurism of FKA twigs assembly the digital pulse of Flume, filtered via Nicole’s personal introspective pop sensibility.
It is a completely different aspect of Jones, however it isn’t an unfamiliar one. She is much less involved with becoming neatly right into a style than with following the emotional thread that has already carried her via characteristic work and into her personal evolving sound.
Las Vegas, 2027
The collaboration will transfer past the studio subsequent 12 months, with Jones and VINCENT.WTF set to carry out collectively throughout a collection of Las Vegas membership reveals in 2027, supporting “RAIN” and a number of other additional releases from the mission.
The reside reveals will turn into an extension of the world they’re constructing collectively — half membership surroundings, half pop efficiency, with the 2 artists bringing the mission right into a extra immersive setting.
Additional releases
“RAIN” is predicted to open the door to a number of additional releases between Jones and VINCENT.WTF, with the pair persevering with to develop the mission all through 2027.
