What’s the most important mistake musicians make relating to electronic mail advertising?
JUST. NOT. EMAILING.
?
Most musicians neglect their electronic mail lists.
Maybe out of concern that “advertising” makes us look sales-y, self-centered, or determined.
Or possibly it’s a concern that we’ll ship an electronic mail and listen to… crickets.
However we ghost our subscribers (our largest followers, btw!) for weeks or months at a time.
Then at any time when there’s vital information — like an album drop, video launch, or regional tour — we share the main points as soon as with our listing and act just like the job is completed.
Not Billie Eilish!
A music advertising lesson from Billie Eilish
Billie is among the largest artists on this planet. Does she depend on fame, or magazines, or word-of-mouth, or Instagram to get her most vital messages on the market?
No. She makes use of electronic mail. Rather a lot!
In truth, Billie supported the discharge of her new album HIT ME HARD AND SOFT with every day emails to her followers, like this:
“However I’m not a megastar like Billie Eilish!”
I hear that.
And usually I’m reluctant to attract too many advertising parallels between unbiased musicians and family names. As an illustration, simply because Beyoncé releases secret albums in a single day doesn’t imply it’s best to too.
However in THIS case, the lesson is price studying: Profitable artists know their followers need to hear from them. And so they’re not afraid to ship frequent emails and make frequent merch gives.
It’s best to do the identical. It’s good to be giving your viewers a number of probabilities to concentrate.
Whenever you do, contemplate the next.
Electronic mail advertising tips for musicians:
- Give your self permission to electronic mail every day throughout large campaigns
- Electronic mail weekly all through the remainder of the 12 months
- Ship a devoted electronic mail for every newsworthy merchandise: Don’t ship bulk information roundups
- Emails will be tremendous quick: When you shared a pic on Instagram, share it by way of electronic mail with a sentence or two caption
- Re-send vital emails to subscribers who didn’t open the e-mail the primary time
- Ask questions that immediate responses from subscribers; replies provide help to keep out of the junk folders
- Don’t be shy: Inform followers precisely what you need them to do (remix, buy, stream, view, and so forth.)
- Use a super-signature in each electronic mail with clear calls-to-action
You aren’t imposing in your followers while you ship emails.
In spite of everything, your subscribers are your most dependable listeners and prospects. Discuss to them!
