Brett Gelman Exposes ‘Massive Cleaning soap’ In Wild New ‘Stranger Issues’ Collab

On the heels of the “Stranger Issues Quantity 1” launch, Brett Gelman is stepping again into Murray Bauman’s footwear one final time, and this time, he’s taking his conspiracy-fueled paranoia straight into the bathe. In a brand-new collaboration with Dr. Squatch, Gelman channels Bauman’s signature depth to analyze what he believes is considered one of his greatest threats but: Massive Cleaning soap, an trade he claims is riddled with harsh chemical compounds, synthetic components, and many years of deception. His discovery? A line of “Stranger Issues”–impressed soaps and deodorants from Dr. Squatch that Bauman sees because the unlikely proof that “pure freshness” could also be humanity’s finest protection in opposition to all the things from artificial fragrances to interdimensional chaos.

In line with the announcement, the marketing campaign takes the form of a parody of old-school TV specials, mixing Dr. Squatch’s iconic humor with Hawkins nostalgia. It follows Bauman as he exposes what’s been “lurking in males’s showers,” then uncovers the Dr. Squatch “Stranger Issues” assortment, a lineup of 98%+ pure, chilly course of soaps and aluminum-free deodorants created by the model’s Odor Protection Lab.

“If there’s one factor Murray Bauman is aware of, it is that there’s all the time a cover-up, and it seems that ‘Massive Cleaning soap’ has been operating one in our showers for years,” Brett Gelman mentioned. “Fortunately, Dr. Squatch helped me blow the case broad open… and I’ve by no means smelled higher doing investigative work.”

John Ludeke, SVP of International Advertising and marketing at Dr. Squatch, mentioned the chaotic, truth-seeking nature of Bauman’s character made him the right face for the marketing campaign. “Brett introduced the identical skepticism and curiosity we wish guys to deliver to their routines and the components they’re placing on their pores and skin,” he mentioned.

Content material from the marketing campaign will run throughout Dr. Squatch’s natural and paid channels all through “Stranger Issues”’ fifth and ultimate season.

The Dr. Squatch x “Stranger Issues” assortment options 4 soaps and two complementary deodorants, every impressed by iconic components of Hawkins, from the depths of the Upside All the way down to the fiery spirit of the Hellfire Membership.

Vecna’s Curse, a heavy-grit bar made with pumice, coconut oil, and floor vanilla vine, delivers a sinister mix of crisp juniper, blood orange, and darkish amber, swirling with the vitality of Hawkins’ darkest menace.

Squawk Sign, a light-grit bar with an accompanying aluminum-free deodorant, makes use of pumice, coconut oil, and wild orchard extract to create nostalgic, underground vibes, rounded out with icy lavender and fizzy cherry soda for these late-night Hawkins missions.

Experiment No. 11, a medium-grit bar crafted with pumice, coconut oil, and antioxidant-rich rainbow plant extract, channels the commercial chill of Hawkins Laboratory with scent notes of recent citrus and metallic iron, leading to a pointy, secretive lather that hums with thriller.

Rounding out the lineup is Hellfire & Past, a medium-grit bar additionally out there with an identical deodorant, constructed with pumice, coconut oil, and Dragon’s Blood extract. With daring pepper, clove, and leather-based notes, it captures the rebellious, adventurous spirit of the Hellfire Membership and leaves you smelling prepared for dungeons & Demogorgons.

The fifth and ultimate season of “Stranger Issues” arrived in a three-part launch schedule, closing out the saga of Hawkins with probably the most anticipated endings in trendy tv. Quantity 1 debuted on November 26, 2025, delivering episodes 1 by way of 4 and setting the stage for the collection’ ultimate showdown. One month later, Quantity 2 will drop on December 25, 2025, including episodes 5 by way of 7 as followers settle in for a high-stakes vacation binge.

The collection will then wrap up simply days later with its ultimate chapter. On December 31, 2025, Netflix will launch episode 8, the official collection finale, a landmark second that was additionally screened in choose film theaters for followers who wished to expertise the final journey to Hawkins on the massive display screen.