Bash Croft is continuous to carve out his place in pop with the discharge of his new single, ‘The whole lot At all times Now’, alongside the announcement of his debut EP, ‘The Nice Eternally’, arriving November 13 through Atlantic Data.
A playful reimagining of The Wannadies’ beloved ’90s hit ‘You & Me Music’, ‘The whole lot At all times Now’ sees Croft put his personal spin on a generational favorite, weaving its immediately recognisable melody into an infectious new love tune. The result’s a up to date pop providing that pays tribute to the unique whereas establishing a sound distinctly his personal.
The brand new single affords one other glimpse into ‘The Nice Eternally’, an eight-track assortment that takes its title from the concept of infinity. Charting a journey by way of heartbreak, lust and loss, the EP explores Croft’s experiences of discovering himself, each personally and as an rising artist.
It follows latest releases ‘Good Mild’, which attracts on the earnest pop sounds of the 2000s, and ‘Fairly Individuals’. The latter paired an upbeat melody with extra introspective reflections on heartache and grief, incomes early assist from BBC Radio 1 and a nod from NME, which described it as “a shimmering earworm”.
Its accompanying music video, directed by Bash’s pal and longtime collaborator Connor Jessup and styled by i-D’s Alex Kessler, launched a few of the visible motifs underpinning his forthcoming undertaking, juxtaposing meticulously choreographed dance sequences with extra intimate moments of solitude.
Though music is a comparatively latest chapter in Croft’s inventive profession, performing has been a part of his life from an early age. The Oxford-born, 24-year-old spent his childhood on the West Finish stage and touring the UK in productions together with Les Misérables and Oliver! earlier than transferring into display screen roles, enjoying younger Ned Stark in Sport of Thrones and Ben in Heartstopper. His debut single, ‘Tokyo’, launched in November 2025, marked the start of his transition into music.
That first launch, alongside the expertise of creating its video and stepping onto the stage for his debut gig, helped Croft discover the boldness to embrace pop on his personal phrases. With influences together with Freddie Mercury, David Bowie and George Michael, he’s drawn to artists who’ve constructed distinctive inventive worlds whereas making area for many who have usually felt like outsiders.
His reside trajectory has already gathered momentum. After making his debut at London’s Decrease Third in late 2025, Croft took to the stage at BST Hyde Park this summer time, supporting BRIT Award-winning singer Lewis Capaldi. He has additionally not too long ago appeared within the newest collection of The Celeb Traitors, alongside Bella Ramsey, Maya Jama, Leigh-Anne Pinnock and Richard E. Grant.
Away from music and appearing, Croft has additionally channelled his inventive platform into advocacy. Alongside Jessup, he co-founded Queer Was At all times Right here, a group devoted to queer lives, artwork and historical past. Working in partnership with Select Love, the muse helps LGBTQIA+ refugees and displaced individuals world wide.
With ‘The whole lot At all times Now’, Bash Croft continues to develop a pop id rooted in huge melodies, emotional honesty and a celebration of individuality. It’s an strategy that units the tone for ‘The Nice Eternally’ and the following chapter of an artist nonetheless discovering new methods to precise himself.
‘The whole lot At all times Now’ is out now through Atlantic Data. ‘The Nice Eternally’ arrives November 13 and is accessible to pre-save right here.
Tell us your ideas on Bash Croft over on CelebMix socials now!
