You’re employed arduous in your music. As soon as it’s launched into the world, you need folks to comprehend it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll hear once more.
That may occur, in fact. It occurs on a regular basis.
However with infinite quantities of recent music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To realize traction together with your music, it’s essential:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, nevertheless it additionally takes a easy consciousness of a few of the methods and locations folks is likely to be in search of you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s an inventory of 7 frequent errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. In order for you a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” if you ask folks to take heed to your tracks. You’re a musician! In fact that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever doable, use the linking instruments so your music is all the time only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Certain, the model of writing ought to convey one thing about your persona by way of the tone and type (humorous, severe, absurd, mysterious, and many others.), however you additionally want the main points of your bio to inform folks an important issues about your music profession as we speak.
3. Your title and deal with don’t match
Don’t get cute with this! Your artist title = Your social deal with. Easy.
For example, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many instances when attempting to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less seemingly will probably be that individuals see your new stuff if you do submit.
So hold your viewers engaged all through these months or seasons if you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have massive information to share.
When you do have massive information, it’s additionally a standard mistake to not submit sufficient about that particular person launch or occasion. Bear in mind, folks usually have to see a message a number of instances (7 is the overall rule) earlier than they act on it.
5. You don’t have an internet site
If you happen to rely solely on social, it’s a ache for followers — who won’t be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and vital, submit it in your web site. Which in fact means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist title
Cease it! Choose one thing. In any other case you’ll confuse followers, potential followers, and Google.
If you happen to’re embarrassed by your artist title, you weren’t affected person sufficient if you picked it. If you happen to really feel such as you’ve developed past your artist title, do not forget that numerous legendary acts have modified their sound all through the years with out altering their title.
Your artist title is the cornerstone of your model id. You’re allowed to renovate and add new rooms to your artistic home. You don’t must construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
If you happen to really wish to be discoverable, your tracks should be all over the place that persons are trying to find music.
I wrote an entire article about this frequent downside, why it’s an issue, and the way straightforward it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by conserving your music walled-off. Distribute it. Broadly!
After pouring a lot time and expertise into your tracks, you don’t wish to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or issues beforehand, you possibly can ensure you and your music are straightforward to search out on-line. Simpler to search out, simpler to take pleasure in!
