Prime Video’s “The Summer season I Turned Fairly” has returned, and it’s taking the streaming world by storm. The approaching-of-age drama made a convincing splash with its Season 3 premiere on July 16, drawing 25 million international viewers in simply its first seven days, based on figures shared by Amazon.
The brand new season, which marks the ultimate installment in Jenny Han’s book-to-screen trilogy, outperformed expectations with a 40% leap in viewership in comparison with Season 2’s debut. Since its first season, the sequence has successfully tripled its viewers over the identical seven-day window — a uncommon feat in immediately’s fragmented streaming panorama.
Amazon says “The Summer season I Turned Fairly” is at the moment the No. 1 most-watched season amongst ladies aged 18 to 34, and the fifth most-watched returning season throughout its platform. It additionally claimed the highest spot globally on Prime Video throughout its debut week, with standout performances in key worldwide markets together with the UK, Germany, and Brazil.
Whereas Amazon hasn’t clarified the way it quantifies “viewers” — a metric that always lacks the transparency of conventional third-party knowledge like Nielsen, the streamer is clearly positioning the present as a breakout success.
The season’s delayed return, as a result of 2023 writers and actors strikes, did little to dampen enthusiasm. As an alternative, it seems to have amplified anticipation. “To see these sorts of numbers after a two-year absence is what’s actually blown us away,” stated Vernon Sanders, Head of International Tv at Amazon MGM Studios advised Deadline. “It’s the appropriate present on the proper time and executed in the appropriate approach by an unbelievable workforce.”
“I feel it’s actually Jenny and this unbelievable forged and the unbelievable workforce they’ve assembled. If you concentrate on it, this was a ebook sequence that was revealed a good whereas in the past, and so I feel there have been plenty of individuals who’ve come into this through the years. What Jenny has been capable of do, and hopefully we’ve been capable of assist, is construct this group that has simply been extremely passionate and dedicated and .”
Creator and co-showrunner Jenny Han echoed that sentiment: “Seeing how “The Summer season I Turned Fairly” has resonated with tens of millions — how the story has sparked so many fan conversations, despatched the books again on the bestseller lists, and impressed so many viewers’ reactions throughout social media — it’s all the things I may have hoped for and extra,” she stated, including that the present’s resonance, from bestseller ebook resurgences to fervent fan reactions, underscores the emotional attain of the story.
“As creator and co-showrunner, I’m extremely pleased with what we made. I’m grateful we received to make all three seasons, one for every ebook, and grateful that audiences have been so passionately embracing the story I wished to inform.”
New episodes of “The Summer season I Turned Fairly” Season 3 premiere Wednesdays on Prime Video by September 17. Tune in now!
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