Taylor Swift has formally set her subsequent musical chapter in movement, revealing her twelfth studio album “The Lifetime of a Showgirl” after a day-long countdown on her official web site drew frenzied hypothesis from followers. The timer, which appeared on August 11, ran right down to 12:12 a.m. ET on August 12, unlocking a pre-order web page for the file — and virtually immediately creating a web based queue that stretched past an hour for keen consumers.
The yet-to-be-dated launch shall be accessible on vinyl, CD, and cassette, with bodily copies anticipated to ship earlier than October 13. Swift’s staff notes that the present paintings — a mint inexperienced backdrop with a glittery burnt-orange padlock — is simply a placeholder, with remaining visuals and particulars coming later.
The reveal arrived in traditional Swift trend: on her personal phrases and with layers of intrigue. She confirmed the album throughout a teaser for her look on “New Heights”, the podcast hosted by NFL brothers Jason and Travis Kelce. Within the clip, Swift holds a blurred-out copy of the file and tells viewers, “That is my model new album, The Lifetime of a Showgirl.” The complete podcast episode, set for Wednesday, August 13 at 7 p.m. ET, is anticipated to incorporate the primary have a look at the album’s full paintings.
Inside hours of the announcement, Spotify billboards appeared in New York Metropolis and Nashville, directing followers to a playlist titled “And, child, that’s present enterprise for you”. The gathering options solely tracks produced by Max Martin — marking a probably important reunion.
Swift and Martin final collaborated on 2017’s “Repute”, an album whose daring, synth-heavy pop sound was broadly credited to their inventive chemistry. Whether or not Martin shall be concerned in “The Lifetime of a Showgirl stays unconfirmed”, however the playlist has already set off heavy hypothesis amongst listeners.
Swift’s announcement comes 16 months after “The Tortured Poets Division” and its shock double album “The Anthology” dominated charts and awards conversations in 2024. It additionally follows her headline-making acquisition of the grasp recordings to her first six studio albums earlier this yr — a transfer that fueled renewed curiosity in her earlier catalog and stored fan anticipation excessive for her remaining two “Taylor’s Model” re-recordings.
With queues forming on-line, cryptic playlists in circulation, and a calculated rollout underway, The Lifetime of a Showgirl is shaping as much as be one other meticulously plotted Taylor Swift period — one through which each clue, collaboration, and announcement shall be beneath the microscope till launch day.
Pre-orders for “The Lifetime of a Showgirl” are actually open by way of Taylor Swift’s official retailer, with vinyl, CD, and cassette editions accessible whereas the discharge date stays beneath wraps.
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