Hip-hop heavyweight, cultural icon, and enterprise mogul Rick Ross makes his long-awaited return with the discharge of “For The Cash” — a smooth, high- powered new single produced by the incomparable Pharrell. Launched on Friday, June 27, the only arrives alongside a shocking, globe-trotting music video filmed within the coronary heart of Paris and directed by acclaimed visionary Benny Growth.
Stream “For The Cash”:
“For The Cash” marks the primary single from Ross’s forthcoming, at present untitled studio album and indicators a brand new period of sonic luxurious, lyrical precision, and cinematic storytelling. This would be the first solo album for Rick Ross in partnership between MMG and Gamma Media, below the course of Breyon Prescott. This lead single is anchored by Pharrell’s futuristic, minimalist manufacturing — a hypnotic mix of percussion and polished synths — the monitor finds Ross in uncommon type: reflective but ruthless, aspirational but grounded, as he raps about wealth, legacy, and the mindset it takes to rise above.
“This document represents elevation — not simply in sound, however in mindset,” says Rick Ross. “Me and Pharrell created one thing timeless. And capturing the video in Paris with Benny Growth introduced that imaginative and prescient to life, shutting down the largest bridge in Paris to movie this. It’s larger than music — it’s a life-style.”
Watch “For The Cash”:
The official video, set within the gilded streets and grand structure of Paris, captures Ross on the intersection of excessive style, energy, and objective. With opulent cityscapes as Ross is whisked round Paris at the back of a Maybach, the visuals match the monitor’s bold tone and international power.
This launch comes throughout a landmark second in Ross’s storied profession. Earlier this month, he was honored in his hometown of Clarksdale, Mississippi, with a road naming ceremony declaring Rick Ross Manner — a full-circle second that acknowledged his roots and cultural affect. Along with the native honor, Ross was awarded a Congressional Proclamation from Congresswoman Nikema Williams (D-GA), and separate resolutions from Georgia State Consultant Debra Bazemore and Fulton County Commissioner Marvin Arrington, Jr., all acknowledging his extraordinary contributions to music, entrepreneurship, and philanthropy.
Wanting forward, Ross can be getting ready to have fun the twentieth anniversary of his debut album, Port of Miami, in 2026. Launched in 2006, the platinum-certified venture launched the world to his unmistakable voice, cinematic storytelling, and boss-level charisma — laying the inspiration for a legacy that has since spanned over a decade of cultural affect.
“For The Cash” is offered on all main streaming platforms from Friday, June 27, coinciding with the official music video premiering worldwide.
About Rick Ross
Rick Ross is a Grammy-nominated hip-hop artist, entrepreneur, and cultural icon recognized for his influential function in music, enterprise, and life-style branding. With a profession spanning over 20 years, Ross has launched a number of platinum-selling albums, based the profitable Maybach Music Group, and constructed a various enterprise empire that features ventures in meals & beverage, actual property, and automotive tradition. A lifelong automobile fanatic, he’s additionally the creator of the annual Rick Ross Automotive & Bike Present, held at his famed property, The Promise Land, in Fayetteville, GA. His model represents excellence, hustle, and the elevation of Black-owned entrepreneurship.
