Contemporary from successful One To Watch on the AIM Impartial Music Awards, Native James is losing no time making his subsequent transfer. The rising artist has unveiled his defiant new single, ‘DUMB BRUDDAH’, launched by way of SharpTone Information, alongside an accompanying music video that pays tribute to the golden period of 2000s nu-metal.
Pushed by an old-school nu-metal riff and propelled by Native James’ commanding vocal supply, the monitor makes its intentions clear from the outset. The accompanying video, directed and filmed by Thomas Brooker, leans into the style’s visible legacy, recreating a few of its most recognisable moments, together with the enduring scene from Korn’s ‘Freak On A Leash’.
At its core, nevertheless, ‘DUMB BRUDDAH’ is about one thing extra private: reaching breaking level and discovering the arrogance to face up for your self. As Native James explains, the monitor takes goal at those that undermine, dismiss and make others really feel nugatory, turning that frustration right into a declaration of self-respect and defiance.
Commenting on the songs message and sentiment, the ‘Hammer’ rapper says: “‘DUMB BRUDDAH’ is about that inside feeling the place you’re at your restrict. You’ve had sufficient; sufficient of individuals treating you want shit, like they don’t care, such as you’re price nothing. This a name out to these those that disregard you, put you down and make you’re feeling weak. Taking the ability and standing up for your self while you’ve hit that restrict.”
This summer time marked one other vital step ahead for grime-metal rising star Native James, who returned with new music following his signing to SharpTone Information. His earlier single, ‘By no means Been Scared’, made a direct affect, bringing collectively his distinctive fusion of grime and metallic with a visitor look from grime heavyweight Frisco, greatest referred to as a member of influential collective Boy Higher Know.
It was additionally a busy pageant season for James, who appeared at Obtain Pageant, the place he welcomed each Frisco and Professor Inexperienced on stage to carry out ‘By no means Been Scared’ and ‘BLOCK – RR’ respectively, in entrance of a raucous crowd. His summer time schedule additionally included units at 2000 Bushes and Latitude, alongside worldwide appearances at Paaspop within the Netherlands, Rock La Mures in Romania and Slovakia’s Pohoda Pageant.
Away from the pageant circuit, Native James has additionally shared phases with a few of the UK’s main various acts, supporting Enter Shikari, Don Broco, Nova Twins and Hyphen.
Obtain / stream ‘DUMB BRUDDAH’ right here.
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