International celebrity RAYE has launched the music video for ‘Pleasure.’, teaming up along with her sisters Amma and Completely to carry smiles and sunflowers to the folks of London.
Directed by Otis Dominique, the visible sees the three sisters embark on a quest to gather as many smiles as doable. Armed with 372 sunflowers and a Joymobile, we observe RAYE, Amma, and Completely across the capital with the smiling cloud counter growing by the second. As infectious because the track’s melody, the trio unfold a bit of little bit of sudden happiness to over 200 folks.
The video culminates with some sister silliness as they run down the highway collectively, earlier than Amma and Completely take the mickey out of RAYE.
RAYE, Amma & Completely – ‘Pleasure.’
The video additionally sees the sisters driving via the streets on Lime bikes. Marking an iconic collaboration between two cultural London staples, till Friday September 13, 500 chosen bikes throughout town might be swapping Lime’s acquainted unlock jingle for a clip of ‘Pleasure.’
Ellie Chicken, Senior Supervisor, Communications & Model, at Lime stated: “That is the primary time an artist has taken over the enduring Lime unlock sound to launch new music, and we’re unbelievably excited that it’s RAYE.
“RAYE and Lime have each change into synonymous with London tradition, and we liked seeing the cheeky nod to Lime in her music video. It made this collaboration to assist her new single a complete no brainer. The sound of a Lime bike unlocking is a part of London’s metropolis soundtrack. By swapping our acquainted unlock jingle for a snippet of ‘Pleasure’, we’re giving riders a bit of shock as they hop on a Lime and set off throughout the capital. Maintain an ear out for the bikes…”
‘Pleasure.’ is the newest single to be taken from RAYE’s primary album THIS MUSIC MAY CONTAIN HOPE., which was launched again in March this yr. The ‘WHERE IS MY HUSBAND!’ singer-songwriter has spent most of this yr on the highway touring the album throughout the UK, Europe and North America. She is at present opening for Bruno Mars on his The Romantic Tour.
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