Bear in mind Monday are leaning additional into the playful, personality-driven pop that has rapidly turn into their calling card with their new single, ‘Consideration’.
The putting new monitor finds the British trio turning one among their favorite teenage traditions – inventing more and more outrageous alter egos on nights out – right into a tongue-in-cheek pop anthem about embellishing the reality in pursuit of a bit further consideration.
Set towards a backdrop of late nights, crowded dance-floors and conversations with strangers, ‘Consideration’ captures the hilarious chaos of changing into essentially the most unforgettable individual within the room. It’s quintessential Bear in mind Monday: witty, theatrical and knowingly ridiculous, with irresistible melodies underpinning a narrative that feels as mischievous as it’s relatable.
The ladies are flourishing with their very own distinctive model of sassy, conversational pop, effortlessly turning on a regular basis experiences into larger-than-life musical moments. On ‘Consideration’, that strategy feels notably assured, with the trio embracing the theatricality and humour which have turn into more and more central to their sound.
The inspiration comes from the band’s personal experiences. Having met at 17, Holly, Charlotte and Lauren rapidly found that nights out supplied the proper alternative to reinvent themselves.
“All of us met at 17, and the second we have been sufficiently old to go clubbing, we dedicated ourselves to mendacity to as many individuals as potential,” the group clarify. “Full alter egos, accents, backstories, the works.”
The ensuing characters included Holly’s ‘Kelsie’, a Nashville millionaire whose father supposedly invented the yo-yo; Charlotte’s ‘Charlene’, a Liverpudlian who claimed to have dated Andrew Garfield; and Lauren’s ‘Lucie’, an Australian shark-attack survivor who apparently fought the shark – and gained.
Generally the flowery tales earned them a free drink or entry right into a membership, however, because the band admit, the true reward was merely getting consideration.
“This tune is actually a warning; in case you meet us on an evening out: don’t imagine a single phrase we are saying!” they add.
‘Consideration’ arrives throughout a very busy interval for Bear in mind Monday. Earlier this yr, the trio launched the 2000s rom-com-inspired pop banger ‘Delusional’, whereas a run of pageant appearances and up to date releases has continued to construct their profile each within the UK and internationally.
With thousands and thousands of streams, worldwide chart success and rising help from radio, tv and the press, the uber proficient trio have quickly established themselves as one of many UK’s most enjoyable rising pop acts.
Their summer season has additionally seen them hit the street with McFly, including one other main chapter to what’s shaping as much as be a defining period for the group.
Now, with extra new music on the horizon, ‘Consideration’ looks like one other assured step ahead – one which makes clear precisely what makes Bear in mind Monday so compelling. They don’t seem to be merely delivering polished pop; they’re constructing a world round their music, full of humour, character and the sort of chaotic vitality that makes their songs unattainable to overlook.
‘Consideration’ is out now on all main streaming platforms.
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