Native James has ushered in a brand new chapter of his profession with the discharge of his newest single, ‘By no means Been Scared’, marking his first new music since signing with SharpTone Data. The monitor pairs the genre-defying artist with grime heavyweight Frisco, the Boy Higher Know MC, on a collaboration that bridges two of the UK’s most uncompromising musical worlds.
Pushed by crushing riffs and razor-sharp lyricism, ‘By no means Been Scared’ leans into the hybrid sound Native James has turn into identified for, fusing metallic, grime, punk, and hip-hop into an adrenaline-fuelled anthem about resilience. The tune arrives alongside a stark black-and-white music video directed by longtime collaborator Reece Selvadorai.
“‘By no means Been Scared’ is what it says on the tin,” James mentioned in an announcement. “This tune is for individuals who have felt a time the place they should overcome one thing, whether or not that be your private finest, an examination, getting as much as face challenges at work, life itself… it’s an influence play to your inner, to remind your self you’ll be able to overcome no matter you need.”
The one has already made an impression on the pageant circuit. Throughout his Obtain Pageant set final month, Native James stunned followers by bringing Frisco onstage for the tune’s dwell debut, drawing one of many weekend’s most talked-about crowds on the Avalanche Stage. The efficiency additionally stood out as one of many pageant’s uncommon moments the place a rock artist shared the stage with a grime MC, underscoring Native James’ dedication to breaking down style obstacles.
NATIVE JAMES – By no means Been Scared (feat. Frisco) (OFFICIAL MUSIC VIDEO)
The discharge coincides with the announcement of the ‘FALLEN’ rappers signing to SharpTone Data, whose roster consists of boundary-pushing heavy acts comparable to Detest, Unpeople, and Dying Want.
“I can truthfully say it’s insane that I’m signed to SharpTone,” Native James mentioned. “It appears like this can be a mad chapter for me. I’m gassed, I gained’t deceive you, and might’t wait to begin working to present you extra music.”
SharpTone echoed that enthusiasm, recalling first seeing the artist carry out in a small East London basement venue earlier than deciding they wished to be a part of his journey.
“Native embodies all the things that we attempt for right here on the label – originality, character, and pure expertise,” the label mentioned in an announcement. “We can not wait to amplify that expertise in what is going to inevitably be a really brilliant future.”
The announcement caps off a busy yr for Native James. Alongside his Obtain look – the place he additionally reunited with Professor Inexperienced to carry out their collaboration ‘BLOCK – RR’ – he has continued constructing momentum on the dwell circuit, sharing phases with Enter Shikari, Don Broco, Nova Twins, and Hyphen.
His pageant schedule exhibits no indicators of slowing down, with appearances lined up at 2000trees, Latitude, Paaspop within the Netherlands, Rock La Mure? in Romania, and Slovakia’s Pohoda Pageant, additional cementing his fame as one of many UK’s most fun crossover artists.
Obtain / stream ‘By no means Been Scared’ right here
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