Pop royalty BTS are set to unveil the music video and Korean model of ‘NORMAL,’ taken from their fifth studio album ARIRANG. The music video and observe will probably be launched completely on Spotify on July 17 earlier than turning into obtainable on all streaming platforms on July 19.
Forward of the video’s launch, the band have been teasing followers by way of ads revealed within the San Francisco Chronicle and New York Publish. The advertisements, headlined “BTS Seen in Toilet Amid Mysterious Late-Night time Gathering,” have sparked widespread buzz throughout social media and on-line communities.
The teaser options what seems to be all seven members wearing glossy black fits with their backs turned towards the digicam in entrance of a row of bathrooms, mimicking the model of a sensational tabloid report. The accompanying copy reads: “Questions have been raised following a late-night photograph showing to indicate all seven BTS members collectively in what seems to be an surprising setting. Whereas the gathering itself stays unconfirmed, some have questioned whether or not the scenario was fully regular…”
What initially gave the impression to be a scandalous information story quickly revealed itself as a playful promotional marketing campaign for “NORMAL,” prompting followers around the globe to share theories, reactions, and reward for the group’s witty advertising. The marketing campaign shortly unfold throughout digital platforms, with followers dissecting each element and amplifying anticipation for the upcoming launch.
‘NORMAL’ is taken from their newest album, ARIRANG, which went to primary throughout the globe together with within the UK and US. Produced by Ryan Tedder, the observe explores the area between highlight and silence and the feelings lengthy acquainted to BTS. The seven members unravel their on a regular basis ideas and experiences with a supply that’s each calm and highly effective, set towards a gap of heavy kick and snare rhythms paired with psychedelic guitar textures.
BTS are presently wrapping up their record-breaking European leg of the BTS ARIRANG WORLD TOUR, which included two bought out reveals at London’s Tottenham Hotspur Stadium. They’ll kick off the North American leg on August 1 in New Jersey, and will probably be touring by way of to 2027, visiting international locations comparable to Peru, Argentina, Brazil, Taiwan, Singapore, Australia, Hong Kong, and the Philippines.
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