Famend dance costume firm A Want Come True is now partnering with one other revered dance model, Só Dança, to supply clients easy accessibility to sneakers, tights and class-wear leotards, clothes, skirts, in addition to many different high-quality class-wear choices.
It was a pure introduction and natural match for the 2 corporations, each of that are fully devoted to the purchasers and work exhausting to supply superb dance clothes and costumes of the very best quality and beautiful designs. For busy studio house owners, having a one-stop-shop to buy each costumes and high quality necessities like tights, leotards and footwear is a dream.
Right here, Dance Informa speaks with Emily O’Neill, Design Director for A Want Come True, and Kelly McCaughey, North American Gross sales and Advertising Director for Só Dança, concerning the partnership and what studio house owners and consumers can anticipate from the collaboration.
Why did A Want Come True select Só Dança to accomplice with to supply dancewear fundamentals reminiscent of leotards and tights, and likewise footwear?
Emily O’Neill, Design Director for A Want Come True
“Since changing into Design Director at A Want Come True, I’ve been attention-grabbing in dipping our toes on the earth of dancewear fundamentals and sneakers. Nonetheless, it by no means felt like the fitting match till we met Só Dança at United Dance Retailers of America (UDMA) a number of years again. Since then, Want has been an enormous fan of the Só Dança model. Só Dança staff are extremely educated and captivated with their product, and it exhibits! We love what they stand for as an organization – honest costs for dependable and high quality merchandise. The A Want Come True buyer has come to anticipate top quality from their costumes, and we knew that they might additionally anticipate that of the sneakers and dancewear fundamentals. We didn’t wish to accomplice with a model that wouldn’t ship on their promise of top quality. So, once we met Só Dança, we knew it might be an amazing match. We constructed an in depth relationship and knew that our clients would love the standard of Só Dança’s merchandise as a lot as we do.”
And why did Só Dança wish to accomplice with AWCT, which has a long-standing fame within the efficiency and recital scene and which has an enormous costume buyer base?
Kelly McCaughey, North American Gross sales and Advertising Director for Só Dança
“A Want Come True has a long time of credibility within the efficiency and recital world and a loyal buyer base of studio house owners who depend on them yr after yr. Their long-standing fame for reliability, nice service and fantastically made costumes made them a pure match. From our perspective, the partnership is smart as a result of AWCT already serves the very buyer who relies on our merchandise most — the studio proprietor searching for reliable fundamentals and footwear to pair with their recital, competitors or efficiency appears to be like. Their belief and attain on this phase made the collaboration a powerful and strategic match.”
What sorts of Só Dança merchandise will AWCT be promoting?
McCaughey
“AWCT might be providing a curated choice of Só Dança’s most trusted necessities — together with our fundamentals, tights, and footwear — to help dancers as they put together for sophistication, rehearsals and performances. This contains high-demand gadgets like our leotards, convertible and footed tights, ballet slippers, jazz sneakers, and character sneakers.”
Who can store the Só Dança merchandise on the AWCT web site and/or catalog? And who will you be recommending these merchandise to?
O’Neill
“Any of our clients can purchase Só Dança merchandise by way of us. We’ve many merchandise provided in our catalog and much more on the web site. As simple to buy as getting into ‘So Danca’ within the search bar. We wish to supply a simple buying expertise for all AWCT clients.”
McCaughey
“We anticipate that dance studio house owners and administrators — already buying costumes by way of A Want Come True — would be the major consumers. The curated choice is geared towards the necessities each studio wants: tights, classwear fundamentals, and the footwear types required for ballet, jazz, faucet and character. These are the staple gadgets studio house owners order repeatedly, whether or not outfitting dancers for weekly lessons, competitions or full-scale productions.”
When dance studio house owners/administrators are looking for their recital costumes by way of A Want Come True, are you hoping to encourage them to additionally buy Só Dança tights and even sneakers in order that their performers will be matching and may look much more skilled.
O’Neill
“Sure! And the extra we work with Só Dança, the extra we might be that includes their sneakers and merchandise all through our catalog. We wish to present clients the numerous choices that Só Dança affords. The concept is a one-stop-shop for all clients. Costumes? Test! Earrings? Test! Tights? Test! Sneakers? Test! Leos to put on to class? Test! We now have all of it!”
McCaughey
“Studio house owners are extremely busy, and recital season provides huge stress. By providing Só Dança fundamentals and footwear alongside their costume choice, A Want Come True is making it simpler for studios to streamline their ordering course of and guarantee a uniform, polished search for each dancer. Having the ability to choose costumes and the precise tights, leotards and sneakers that coordinate completely — from one trusted supply — creates a smoother expertise and a extra skilled remaining presentation on stage.”
Só Dança is such a tight-knit, family-focused model. Why have you ever loved working with the AWCT firm to date?
McCaughey
“Só Dança is a family-driven firm, and we gravitate towards companions who share our values of heat, integrity and real take care of dancers. A Want Come True has been precisely that. Their crew is collaborative, considerate, and deeply captivated with supporting studios and their dancers. Working collectively has been simple and energizing as a result of we’re aligned in what issues most: ensuring dance communities really feel supported with reliable, high-quality merchandise.”
What else is in retailer with this partnership?
McCaughey
“This partnership is only the start. We’re dedicated to rising with A Want Come True in a manner that brings actual worth to studios, whether or not that’s deeper assortments, expanded coloration choices, or extra footwear and fundamentals sooner or later. Our objective is to make life simpler for studio house owners whereas making certain dancers feel and look their greatest, from their first-class to their greatest efficiency. We’re excited for what’s forward and grateful to A Want Come True for welcoming Só Dança into their catalog and web site.”
O’Neill
“A Want Come True is hopeful that this partnership will proceed to develop over the following few years. We’re thrilled by the number of merchandise from Só Dança, and we plan to develop our choices every year. We all know it will likely be a successful partnership for each manufacturers.”
To buy Só Dança by way of A Want Come True, together with all of your costume and recital wants, go to awishcometrue.com.
By Laura Di Orio of Dance Informa.
