Jess Glynne‘s ‘Maintain My Hand’ has taken on a lifetime of its personal after turning into a viral meme.
- READ MORE: Soundtrack Of My Life: Jess Glynne
In what’s now change into a ubiquitous audio on social media, the airline’s breezy tagline “nothing beats a Jet2 vacation” is about to Glynne’s 2015 observe to promote their package deal offers.
The cheery jingle has now soundtracked 1.3m movies on TikTok, with almost all displaying clips of nightmare vacation experiences.
These embrace fights on planes, drunken accidents and journey delays, with the audio turning into shorthand for holidays gone flawed.
Due to the recognition of the pattern, Glynne has taken to closing stay units with the track, with followers chanting traces from the now-famous advert earlier than the refrain kicks in, with some even bringing alongside indicators studying: “Nothing beats a Jet2 vacation”.
@elliem987 nothing beats a jet 2 vacation
@real_cecee Replying to @𝑵𝒊𝒌𝒊 right here you go😂😂😂😂😩 #jet2holidays #salaamcave #zanzibar🇹🇿
@clipz_hq1 And I imply nothing! 🤣 #fyp #jet2holidays #trending #viral
@madsjpg Nonetheless humorous 😭😭 nothing beats a jet2 vacation frrrrr #jet2 #jet2holidays #pattern #humorous #vacation #journey
@jessglynne Darlin… ✈️ #jet2holidays #holdmyhand #Jet2 #JessGlynne
The pattern has even gone stateside, with American audiences making an attempt their hand on the jingle. Per Forbes, its enduring success on social media has seen search curiosity in Jet2holidays at an all-time excessive, and the search question “what’s a Jet2 vacation” has almost quadrupled previously week, based on a Google pattern report.
Again in 2023, Glynne addressed the audio after criticism after passengers took to social media to complain concerning the track being overplayed by the vacation firm.
“I don’t wish to hear anybody on loop in my ear, however on the similar time, I’m like, ‘You understand you’re going on vacation now if you happen to hear the track, so that you’re welcome,’” she stated on the time.
Whereas calling the rising pattern “so humorous”, she revealed she had by no means “truly obtained on a Jet2 flight”.
How can nothing beat a jet 2 vacation when all I do is win
— T-Ache (@TPAIN) July 15, 2025
“I’ve been on each airline within the UK,” she stated, including: “I imply, the place the hell are my flights at Jet2? Take me to Mallorca.”
Final yr, the ‘Relatively Be’ hitmaker revealed that she virtually stop music altogether resulting from “the scrutiny” she confronted on-line, explaining that the “means it [online criticism] made me really feel, the pure slog, the scrutiny,” have been driving components as to why she debated leaving her music profession behind.
“The quantity that I’ve put in and the self-belief and the battle and the battles (I’ve gone via with) myself and with individuals round me to get to the place I’m, I used to be like: ‘Nah man, you possibly can’t throw all of it away.’”