The Catarina Aviation Present, now in its fourth yr, will open on June 5 at São Paulo’s Catarina Worldwide Enterprise Airport with tighter visitor lists and expanded luxurious choices.
Organized by actual property developer JHSF and German commerce truthful agency NürnbergMesse, the occasion targets ultra-wealthy consumers able to spending $20 million to $100 million on personal jets, yachts, or high-end automobiles.
Regardless of doubling its exhibition area to 17,000 sq. meters and internet hosting 70 manufacturers—up from 8,000 sq. meters in 2024—the 2025 version will admit solely 4,500 guests, down 25% from final yr’s 6,000.
This curated method displays a strategic pivot. By limiting attendance to in the future per visitor and specializing in shoppers linked to JHSF’s luxurious properties—together with Fazenda Boa Vista estates and São Paulo’s Cidade Jardim complicated—organizers goal to streamline high-value transactions.
“The purpose is high quality over amount,” stated occasion director Vinnicius Vieira, noting that exhibitors like Airbus, Bombardier, and newcomer Dassault require direct entry to decision-makers.
The present’s centerpiece is the Airbus ACJ TwoTwenty, making its Brazilian debut. The jet’s 73-square-meter cabin, reconfigured from a industrial airliner, permits nonstop flights as much as 12 hours—sufficient to attach London to Los Angeles.
$90M Jet Offers Drive Catarina Aviation’s Shift to Extremely-Elite Clientele
Bombardier’s World 7500, which not too long ago transported Brazilian nationwide soccer workforce coach Carlo Ancelotti, may also function, alongside Dassault’s long-range Falcon fashions.
Final yr’s occasion secured Brazil’s first Gulfstream G700 sale at $90 million, underscoring its function as a regional dealmaking hub.
Luxurious automakers Aston Martin and BMW, plus yacht builder Schaefer Yachts, spherical out the exhibitors, capitalizing on attendees’ cross-industry buying energy.
Boa Vista, Brazil’s thriving gated group for the super-rich close to São Paulo
Organizers have rejected upkeep companies and different “non-core” distributors, arguing that jet homeowners delegate technical issues to workers.
The tighter focus mirrors Latin America’s rising personal aviation market, which incorporates over 1,000 Cessna Citations and a pair of,100 turboprop plane.
With São Paulo internet hosting extra ultra-high-net-worth people than another South American metropolis, the Catarina Present’s exclusivity serves each sellers and consumers—slicing litter whereas amplifying alternatives for nine-figure offers.
